Lawo, based in Rastatt, Germany, is an innovative, leading supplier of professional audio, video and control solutions to the world-wide broadcast market. We develop and manufacture our products in Germany and support them with a global Customer Support Team.

GROW WITH US! To strengthen our Marketing team, we have an immediate opening for a

Product Marketing Manager Media Infrastructure (m/f/x)

As the Product Marketing Manager for Lawo's Media Infrastructure portfolio, you will be responsible for the positioning, go-to-market strategy, and promotion of our IP-based media infrastructure solutions. Acting as the bridge between Product Management, Sales, and Marketing, you will translate technical innovation into compelling customer value propositions and drive market adoption across the global broadcast and media industry.

YOUR KEY RESPONSIBILITIES

Develop and execute go-to-market strategies for Lawo's Media Infrastructure product portfolio
Define target markets, customer segments, buyer personas, and value propositions
Create product positioning, messaging, and competitive differentiation strategies
Lead product launches in close collaboration with Product Management, Corporate Marketing, and Sales
Develop sales enablement materials, including presentations, battle cards, white papers, case studies, brochures, and customer-facing collateral
Conduct market research and competitive analysis to identify industry trends, customer needs, and growth opportunities
Create marketing content for digital campaigns, webinars, trade shows, and industry events
Engage with customers, partners, and industry organizations to gather market feedback and influence product strategy
Define and monitor product marketing KPIs to measure the effectiveness of launches and marketing initiatives.

YOUR PROFILE

Bachelor's or Master's degree in Marketing, Business, Media Technology, Engineering, or a related field
Several years of experience in Product Marketing, Product Management, Technical Marketing, or a similar role, preferably within the broadcast, media technology, or professional AV industry
Strong understanding of modern media infrastructure technologies (ST2110, NMOS, SDN,…) and workflows
Proven experience developing and executing B2B go-to-market strategies
Ability to translate complex technical concepts into clear customer benefits and compelling marketing messages
Excellent written, verbal, and presentation skills
Fluent in English; additional languages, especially German, are considered an advantage
Willingness to travel internationally
Strategic and analytical mindset
Strong customer orientation
Self-driven and highly organized
Excellent collaboration and stakeholder management skills
Outstanding communication and presentation abilities
Passion for innovation in broadcast and media technology

OUR OFFER

The opportunity to shape the future of software-based IP media infrastructure and cloud-native broadcast solutions
Collaboration with leading broadcasters, media companies, and technology partners worldwide
A highly innovative, international environment at the forefront of media technology
The chance to make a measurable impact on the global success of Lawo's Media Infrastructure portfolio
Flexible working hours in a hybrid work model with the necessary technical equipment provided
Global teamwork with more than 30 nationalities
Taking ownership and responsibility instead of simply executing tasks
Straightforward collaboration on an equal footing
Corporate health management
Lawo Academy: language courses and other professional development opportunities
A collaborative and family-like working atmosphere
Access to a wide range of employee discounts
Additional financial benefits
E-bike leasing
Charging stations for electric vehicles
Daily meal options with a wide selection of dishes
Ample parking spaces directly on site
A workplace surrounded by nature, providing the perfect environment for active breaks
Employee events
Foosball table and a band rehearsal room
...

Apply Online